Musical Artist Beware! The following may initially upset and frustrate you but you need to read this all the way through!

If this sounds familiar to you, you are not alone! This is what I hear from almost every artist that contacts me and wants me to help them. How do I fix this scenario so the artists become more successful? I work with them on the following.

 

1. This is your passion.

As artists the first thing we have to do is stop taking the rejection we receive as something personal. Instead of learning from what we are not doing to effectively tell people about the messages in our songs, we see them not paying attention or not wanting to hear our music as a personal attack. This includes the media not wanting to write about us or our upcoming shows or play our songs on the radio to people not coming to shows or even if they do, not wanting to buy your CD afterwards. The first step in solving the problems mentioned here is to stop doing what you are doing.

Throw away your press kit and one sheet that “supposed” publicists and radio promotion people think is right (but only signifies you as a non-priority that people can ignore) and create an Artist Profile. One that talks about who you are as an artist and what your music is about. Two, use what’s in your Artist Profile at shows. Don’t play the same shows as before, give people you. 45 minutes of music is not going to motivate people to buy CDs. Learn to interact with them before, during and after your shows.

2. Reconnect with the reasons why you wrote the songs.

What inspired you to work that crappy day job and save money to record these songs in the first place! What motivated you to keep going when it looked like you wouldn’t get the project done? Where did that go? Nowhere. It’s still inside of you! Just waiting for you to bring it out.

3. To reactivate your passion and inspire you to stop sitting around and making the same mistakes, we must change your focus.

You will now focus only on the things that will get people to shows, get you exposure in your home city and generate sales. First, a new specific marketing plan that will focus on how to double your fan base that actually comes to shows. Second, a small list of daily actions you can take with the limited time you have to promote your music. For example, researching the media in your home city and what are they writing about or what they are playing on the radio these days. Who is drawing most of the music fans in town to their shows and how are they doing it? You must focus on the things that will work right now. Mailing CDs around the country where you can’t put them in stores, play shows or won’t get enough attention that it will generate any online sales either isn’t.

4. Interrupt your pattern.

If you can’t think of new ideas sitting at home then do what successful people do, leave. Go to the gym (another place you promised to go to); go outside, to a coffeehouse, the park or go play golf instead. Change your environment and you will begin to remember what inspired you to take this path.

 

About Sir Iyke: Over the last 6 years he has helped several major artist (Blackmagic, Pelli, Show Dem Camp - SDC, Solidstar, Konga, MADE, Africa China, Joel, Tillaman, Timaya (and their sub-artist), and well known independent labels to develop the careers of some of their most promising and successful artists of all time.

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